Voice of Customer (VoC) Template
Capture customer sentiment, satisfaction, and feedback to improve products and services.
What this template covers
- Overall satisfaction and loyalty
- Product strengths and weaknesses
- Customer journey pain points
- Competitive comparisons
- Improvement suggestions
Sample questions
1
How likely are you to recommend us to a colleague? Why?
AI follows up: "What would change your answer?"
2
What's the one thing we do better than alternatives?
3
What nearly made you choose a competitor instead?
AI follows up: "How could we have addressed that concern?"
... and 7 more questions
How it works
- 1Click "Use template" and create your free account
- 2Customize the questions if needed (or use as-is)
- 3Share the link with your stakeholders
- 4AI conducts interviews and synthesizes insights
- 5Review results and make decisions
Who this is for
- Customer success teams tracking sentiment
- Product teams prioritizing improvements
- Marketing teams understanding positioning
- CX teams improving the customer journey
Use this template free
No credit card required. 3 free interviews/month.