Customer Interview Template

Understand your customers' needs, pain points, and experiences. Get insights that drive product decisions.

What this template covers

  • Customer goals and challenges
  • Product usage and experience
  • Pain points and frustrations
  • Feature requests and priorities
  • Competitive alternatives considered

Sample questions

1

What were you trying to accomplish when you found us?

AI follows up: "What had you tried before?"

2

What's the most frustrating part of using our product?

AI follows up: "How does that impact your work?"

3

If you could add one feature, what would it be?

AI follows up: "Why is that important to you?"

... and 9 more questions

How it works

  1. 1Click "Use template" and create your free account
  2. 2Customize the questions if needed (or use as-is)
  3. 3Share the link with your stakeholders
  4. 4AI conducts interviews and synthesizes insights
  5. 5Review results and make decisions

Who this is for

  • Product managers doing customer discovery
  • UX researchers gathering insights
  • Customer success teams understanding needs
  • Founders validating product-market fit
Use this template free

No credit card required. 3 free interviews/month.