AI-First Process Intelligence
95% of enterprise AI pilots fail—not because the AI is bad, but because companies don't understand their own workflows. Finna is the intelligence layer that gives companies the operational clarity they need to succeed with AI.
Our Story
After months of discovery with Automation Consultants and Enterprise Architects, we uncovered a painful truth: AI success is overwhelmingly determined by workflow clarity, not model quality. The top 5% of AI adopters redesigned their processes before implementing AI. Everyone else tried to 'bolt AI onto chaos'—and unsurprisingly failed.
The current workaround? Hire expensive consultants. Mid-market companies routinely spend 500K–1M SEK per year on process consultants who need 6+ months to deliver a static report—usually outdated the moment it lands.
So we built Finna—an intelligence layer that automatically maps how work actually happens. We combine system data, employee intelligence, and behavioral signals into a continuously updated process graph. No 6-month consulting engagement. No static reports. Just a living blueprint that surfaces bottlenecks, automation opportunities, and AI-readiness scores.
Leadership
The people building Finna
Hamed Mohammadpour
Serial founder. Product Engineer at PostHog (YC W20), PM leading fintech products at Juni and Anyfin. Builds and ships fast.
Equally comfortable writing code, managing stakeholders, and closing deals. Organizes AI Salon Stockholm and founded HackerPM, teaching technical skills to product managers.
Finna at a Glance
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