Discovery Without the Meetings
We started with a question: what if you could interview everyone, simultaneously, and actually learn how work gets done?
Our Story
95% of AI pilots fail—not because the AI is bad, but because companies automate processes they don't understand. Discovery is the missing step.
The old way: schedule 30 meetings over 3 weeks, take scattered notes, spend days synthesizing. Or hire consultants for 6 months and 500K SEK to get a static report that's outdated on arrival.
We built Finna to flip the script. AI-powered interviews that go deep—at scale. One link, dozens of conversations, synthesized insights. Understand how work actually happens before you try to change it.
Understand Before You Automate
Most companies rush to automate processes they don't understand. We believe the best automation starts with real conversations—learning how work actually happens, not how it's supposed to.
Discovery at Scale
We're building toward a future where gathering input doesn't mean drowning in meetings. Where every stakeholder's voice is heard. Where teams make decisions based on real insights, not assumptions.
How We Build
The principles that shape Finna—from the product to how we work with customers.
Depth Over Volume
Surveys get shallow answers. We built AI that asks follow-ups, clarifies vague responses, and goes deep where it matters.
Ship and Iterate
Perfect is the enemy of good. We ship early, learn fast, and improve continuously based on real feedback.
Product First
We believe in tools you can try before you buy. No sales calls required. Start free, upgrade when it makes sense.
Operators, Not Consultants
We've scaled operations at PostHog, Juni, and Anyfin. We build tools we'd use ourselves.
Leadership
The people building Finna
Hamed Mohammadpour
Serial founder. Product Engineer at PostHog (YC W20), PM leading fintech products at Juni and Anyfin. Builds and ships fast.
Equally comfortable writing code, managing stakeholders, and closing deals. Organizes AI Salon Stockholm and founded HackerPM, teaching technical skills to product managers.
Beyond Interviews
Finna started with discovery interviews. But discovery is just the beginning.
When teams are ready to act on what they've learned, we help them build production workflows—the same way we've done at PostHog, Juni, and companies scaling from 30 to 300 people.
Finna at a Glance
Your Next Discovery Starts Here
Stop drowning in meetings. Start getting answers.