Stop processing shipments manually
Finna maps your freight operations and automates quote intake, booking confirmation, and exception handling. Built for mid-market freight forwarders running CargoWise, Magaya, or Descartes.
Where time and money disappear
Mid-market freight forwarding companies run lean teams on fragmented systems. The overhead compounds every time a shipment moves — and your best people spend their day on work that should be automated.
Every RFQ arrives differently
Emails, portals, spreadsheets, PDFs. Your team manually extracts the same data fields hundreds of times per week, with no consistency or audit trail.
Rate shopping lives in spreadsheets
Coordinators manually compare carrier rates across multiple systems, copying and pasting data that goes stale by the time the quote goes out.
Booking errors cost real money
A single transposed container number or missing HAWB triggers expensive amendments, delays, and client escalations that damage your relationship.
Document delays slow everything down
MBLs, commercial invoices, packing lists — your team chases documents across email threads, losing hours to follow-up that should never happen.
Three workflows. Real results.
We start with the two highest-impact workflows for your operation. These are the ones your team touches most often — and where automation has the fastest, most measurable payoff.
Parse RFQs from any format — email, portal, spreadsheet — extract the standard fields, pull live rates, and generate a quote in minutes.
- 1RFQ arrives via email or portal
- 2Coordinator manually reads and extracts fields
- 3Rate lookup across 3+ carrier systems
- 4Manual quote assembly in spreadsheet
- 5Email sent back to client
- 1RFQ triggers AI parsing automatically
- 2Data extracted and validated in seconds
- 3Rates pulled from all carriers simultaneously
- 4Quote generated and ready to review
- 5Client notified within minutes
Finna reads from and writes to your TMS — no rip-and-replace, no data migration.
Live in 8 weeks
Not a pilot. Not a prototype. Two automations running in production — with your team trained and your processes documented. You own everything we build.
Operations audit
We interview your ops team, shadow the workflows, and map exactly where time is lost. You get a prioritized list of automation opportunities with estimated ROI.
Process documentation
Detailed process maps of your top two workflows, with the exact steps, systems, and decision points. The foundation for every automation we build.
Automation build
Quote intake and booking workflows built and tested against your live data. Your team is involved throughout — we're not building in a black box.
Integration and handoff
Connect to your TMS, run with live shipments, train your team. You own everything we build — the workflows, the documentation, the code.
Ready to automate your freight operations?
In 8 weeks, we map your processes, identify the highest-ROI workflows, and ship two automations your team uses every day.