Market Research Interview Template

Understand market dynamics, competitor perception, and buyer behavior at scale.

What this template covers

  • Buying process and decision criteria
  • Competitive landscape perception
  • Budget and procurement
  • Market trends and changes
  • Unmet needs and opportunities

Sample questions

1

How do you typically evaluate solutions in this category?

AI follows up: "Who else is involved in that decision?"

2

What vendors are you aware of in this space?

AI follows up: "What's your perception of each?"

3

What's changing in your industry that affects this decision?

... and 9 more questions

How it works

  1. 1Click "Use template" and create your free account
  2. 2Customize the questions if needed (or use as-is)
  3. 3Share the link with your stakeholders
  4. 4AI conducts interviews and synthesizes insights
  5. 5Review results and make decisions

Who this is for

  • Marketing teams doing competitive analysis
  • Product teams understanding the market
  • Sales teams improving positioning
  • Strategy teams identifying opportunities
Use this template free

No credit card required. 3 free interviews/month.