The Challenge
What you're facing
User research is essential but doesn't scale well:
- Scheduling user interviews takes forever
- Video calls create friction—users don't show up
- Researcher bias affects questions and interpretation
- Synthesis takes longer than the interviews
- Sample sizes stay small due to time constraints
You ship features based on guesses, not insights.
The Solution
How Finna helps
AI conducts research interviews asynchronously—reaching more users with better consistency.
Larger samples
Interview 10 or 100 users with the same effort
Consistent methodology
Every user gets the same quality of inquiry
No scheduling friction
Users respond when it's convenient for them
Automatic synthesis
Patterns emerge as responses come in
Ship features based on real user insights, not guesses.
Example
See it in action
Old way: 12 user interviews over 3 weeks, limited insights
With Finna: 45 user responses in 5 days, clear patterns identified
"We learned more in one Finna study than we did in a quarter of traditional interviews."